Title:	THE RESEARCH OF THE PERSONAL-STYLE PERFORMANCE AND THE MEMBERS’ SOCIAL RELATIONSHIP OF SOCIAL BOOKMARKING COMMUNITY: A CASE STUDY OF ANOBII
Author(s):	Tsung-ai Kan , Lola C.p.chen
ISBN:	978-972-8924-93-5
Editors:	Pedro Isaías, Bebo White and Miguel Baptista Nunes
Year:	2009
Edition:	2
Keywords:	Social-bookmarking, Community, Relationship, Personal-style performance
Type:	Short Paper
First Page:	118
Last Page:	122
Language:	English
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Paper Abstract:	This study took the online-library community—aNobii as the research subject and discussed the community members of different types, their performance of personal styles and development of social relationships. Citing the types of onlineconsumption community member which up by Kozinets (1999), this study adopted purposive sampling to recruit 20 respondents to conduct in-depth interviews. The study findings make up the lack of pertinent literature and turn into the reference of the follow-up research. The major findings included: (1) The result fell into four types and made rudimentary descriptions of it. The four different types ware as below: informative users, functional users, value producers, and emotion desirers. (2) Their purposes of participation differ from the consumption communities whose intentions are to get information. The members of aNobii aim at sharing opinions and finding people to have the same taste. Moreover, different types of members share in different ways, too.
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